

37
Find More Information @
https://obesity.conferenceseries.comMarch 2019 Conference Series LLC Ltd
conferenceseries LLC Ltd
19
th
International Conference on
Obesity, Healthcare - Nutrition & Fitness
March 18 - 19, 2019 | New York, USA
Innovation in children’s
health: How cross
sector collaboration can
address health inequity
Kathy Higgins
Alliance for a Healthier Generation,
USA
W
hen it comes to ensuring
that all children and
families have the chance
to live healthier lives, we
believe that everyone has
a role to play. Healthier
Generation drives strategic
collaboration with the business
sector at the national and
local levels to shape supply,
build demand, and improve
access to healthier foods and
beverages. In cooperation
with corporations, industry
associations, and national
governing organizations, we
leverage our expertise in
cross-sector collaboration
to drive bold change against
entrenched barriers to public
health such as availability,
accessibility, and affordability
of healthier options, with a
focus on addressing health
inequity. Healthier generation
negotiates and implements
voluntary evidence-based
industry agreements that
are in ambitious pursuit of
supporting youth and families
as well as shifting behavior
towards choosing more
balanced, healthier food and
beverage options. To date,
these collaborations have
shown meaningful progress
in children’s health, including
reducing the consumption
of calories from beverages,
increasing provision, and
marketing of fruits, vegetables,
and healthier beverages and
providing access to healthier
products that meet the USDA’s
Smart Snacks in School and the
CACFP meal pattern guidelines.
Healthier generation will
discuss the value of cross
sector collaboration and dive
deeper into the impact of
those relationships as they
relate to children’s health.
Biography
Kathy Higgins has been
named both an Eisenhower
Fellow and Fulbright Senior
Scholar, for which she was
selected to study health care
and philanthropy in New
Zealand and Australia. She is
the chief executive officer of
the alliance for a Healthier
generation and is considered
a national expert on health
care and philanthropy. In
her previous role, she led
the strategic investment of
more than $150million into
North Carolina communities
to improve the health of
vulnerable populations, as well
as support physical activity and
nutrition programs. She holds a
bachelor’s degree in education
from West Virginia Wesleyan
College and completed
her master’s work in
community health education
from Virginia Tech University.
krista.washington@
healthiergeneration.orgSCIENTIFIC TRACKS
|
DAY 2
JOURNAL OF OBESITY &WEIGHT LOSS THERAPY 2019, VOLUME: 4 | DOI: 10.4172/2165-7904-C2-093