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https://obesity.conferenceseries.com

March 2019 Conference Series LLC Ltd

conferenceseries LLC Ltd

19

th

International Conference on

Obesity, Healthcare - Nutrition & Fitness

March 18 - 19, 2019 | New York, USA

Innovation in children’s

health: How cross

sector collaboration can

address health inequity

Kathy Higgins

Alliance for a Healthier Generation,

USA

W

hen it comes to ensuring

that all children and

families have the chance

to live healthier lives, we

believe that everyone has

a role to play. Healthier

Generation drives strategic

collaboration with the business

sector at the national and

local levels to shape supply,

build demand, and improve

access to healthier foods and

beverages. In cooperation

with corporations, industry

associations, and national

governing organizations, we

leverage our expertise in

cross-sector collaboration

to drive bold change against

entrenched barriers to public

health such as availability,

accessibility, and affordability

of healthier options, with a

focus on addressing health

inequity. Healthier generation

negotiates and implements

voluntary evidence-based

industry agreements that

are in ambitious pursuit of

supporting youth and families

as well as shifting behavior

towards choosing more

balanced, healthier food and

beverage options. To date,

these collaborations have

shown meaningful progress

in children’s health, including

reducing the consumption

of calories from beverages,

increasing provision, and

marketing of fruits, vegetables,

and healthier beverages and

providing access to healthier

products that meet the USDA’s

Smart Snacks in School and the

CACFP meal pattern guidelines.

Healthier generation will

discuss the value of cross

sector collaboration and dive

deeper into the impact of

those relationships as they

relate to children’s health.

Biography

Kathy Higgins has been

named both an Eisenhower

Fellow and Fulbright Senior

Scholar, for which she was

selected to study health care

and philanthropy in New

Zealand and Australia. She is

the chief executive officer of

the alliance for a Healthier

generation and is considered

a national expert on health

care and philanthropy. In

her previous role, she led

the strategic investment of

more than $150million into

North Carolina communities

to improve the health of

vulnerable populations, as well

as support physical activity and

nutrition programs. She holds a

bachelor’s degree in education

from West Virginia Wesleyan

College and completed

her master’s work in

community health education

from Virginia Tech University.

krista.washington@

healthiergeneration.org

SCIENTIFIC TRACKS

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DAY 2

JOURNAL OF OBESITY &WEIGHT LOSS THERAPY 2019, VOLUME: 4 | DOI: 10.4172/2165-7904-C2-093