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19th International Conference on
Obesity, Healthcare - Nutrition & Fitness
March 18 - 19, 2019 | New York, USA
Food advertising to
children: Marketing
obesity
Baridalyne Nongkynrih
All India Institute of Medical
Sciences, India
T he world is witnessing
an alarming epidemic of
childhood obesity which is
emerging as a major public
health concern world over.
Eating behaviors established
during childhood continues
into adulthood and is
responsible for much long-
term health and chronic
disease risk. This paper looks
into the various ways in which
marketing influences the
choice of food and beverages
in children. An array of
marketing venues and vehicles
are used to aggressively
promote unhealthy food
ranging from school-based,
promotions, television, movie
product placement, internet,
mobile phones. Children
are aware of food brands as
young as 2-3years of age.
Over the ages 2-11years,
children develop consumption
motives and values; develop
strategies for purchase
requests and negotiation.
Television advertising is
responsible for a large share
of the marketing of unhealthy
foods and, according to
systematic reviews of evidence;
advertisements influence
children’s food preferences,
purchase requests and
consumption patterns. WHO’s
marketing recommendations
aim to reduce the exposure
of children to advertisements
for unhealthy foods. This
paper at the various counter-
strategies to reduce junk food
consumption and promote
awareness in the public
about healthy food options.
Regulating advertisements
to children, reducing the
salt content of processed
food, communication with
the public, engagement
with the food industry and
government regulations are
crucial. High-level government
commitment and the threat
of legislation, transparent
processes, international food,
and beverage alliance and
cross-industry agreements
for certain products ate some
measures which are underway
to address the challenge of
childhood obesity.
ACCEPTED ABSTRACTS JOURNAL OF OBESITY &WEIGHT LOSS THERAPY 2019, VOLUME: 4 | DOI: 10.4172/2165-7904-C2-094