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Volume 8, Issue 4 (Suppl)

J Health Med Inform, an open access journal

ISSN: 2157-7420

Medical Informatics 2017

August 31- 01 September, 2017

August 31- 01 September, 2017 | Prague, Czech Republic

5

th

International Conference on

Medical Informatics & Telemedicine

J Health Med Informat 2017, 8:4 (Suppl)

DOI: 10.4172/2157-7420-C1-019

‘BEATLEMANIA’ AND MASS HYSTERIA – STILL A MUCH NEGLECTED RESEARCH

PHENOMENON

Antony J W Taylor

a

a

Victoria University of Wellington, New Zealand

P

ointers from a study of crowd behavior and audience arousal were re-visited in 2014, following an inquiry from a journalist

in London about the interviews the author conducted 50 years earlier with John Lennon during the Beatles’ visit to New

Zealand. Interviews with Lennon, direct observation of crowd behavior, and psychometric testing of target groups had led

to the elimination of clinical hysteria and delinquent proclivities as key elements of the extraordinary social rumpus. Rather,

youngsters still at the immature stage of personality development were primarily those who broke conventions. The study

attracted widespread attention at the time, with the editors of two leading journals declaring solemnly that more studies of the

kind should be conducted. However, no other researcher heeded the call: hence the one mentioned here remains the first and

only data-based study of audience arousal on record.