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conferenceseries
.com
Volume 8, Issue 4 (Suppl)
J Health Med Inform, an open access journal
ISSN: 2157-7420
Medical Informatics 2017
August 31- 01 September, 2017
August 31- 01 September, 2017 | Prague, Czech Republic
5
th
International Conference on
Medical Informatics & Telemedicine
J Health Med Informat 2017, 8:4 (Suppl)
DOI: 10.4172/2157-7420-C1-019
NEUROSCIENCE AND BUSINESS: COGNITIVE TECHNIQUES TO INCREASE EMPLOYEE
PERFORMANCE
Wanda Curlee
a
a
Ingenium Consulting Group Inc., USA
N
euroscience is no longer considered science fiction to those in business. The brain can now be mapped through functional
MRIs (fMRI). The fMRI has demonstrated that neural pathways continue to develop until a person dies. This has
broken the myth that the brain does not change dramatically after a person’s twenties. There are three major ways individuals
think: detailed oriented, looking at the big picture and looking to the future. Through a literature review of scholarly and
practitioner journals, as well as various associations that are conducting neuroscience research there is information that
can assist practitioners with practical tips. Neuroscience research has studies that can assist with leadership, teams, finance,
negotiations, communication and other soft skills. By applying neuroscience to business, Human Resource professionals and
senior leadership have scientific backing for the methods used to advance the business strategic goals. Findings indicate that
pushing individuals into different manners of thinking makes them more innovative and creative. Innovation and creativity
increase the likelihood of a company’s strategic endeavours which drives the company’s profitability and sustainability. In
2012, PWC conducted a survey with CEOs and found that almost a quarter felt the employees caused strategic initiatives to
be cancelled or delayed; market opportunities to be lost; and employees lacked innovation. With the advances of neuroscience
and the understanding of how the brain reacts, this paper provides practical recommendation for senior leaders in the business
community to enhance the creativity and innovation of leaders and employees.