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Volume 09
Otolaryngology: Open Access
ISSN: 2161-119X
ENT 2019
Craniofacial Surgery 2019
August 15-17, 2019
JOINT EVENT
conferenceseries
.com
August 15-17, 2019 Rome, Italy
&
3
rd
International Conference on
Craniofacial Surgery
4
th
European Otolaryngology-ENT Surgery Conference
The importance of ethical selling of hearing aid solutions
Oliver F. von Borstel
Masters of Business Development, Netherlands
Main subject of presentation
: Many in the audiology and/or dispenser industry of Hearing Solutions apply rather
‘product’ or brand selling methods than putting individual the focus on patients real needs. This ends often in a
dissatisfying situation for the patient and/or his/her spouse of family member.
Needs of a patient are not only to ‘amplify’ sound but, even more important, to help the patient and his/her spouse
to an improved quality of life.
Goal of the presentation
: The primary purpose of this presentation is to inspire and motivate participants how
important the moral and ethical aspects are when selling Hearing Aid Solutions to those who are in dear needs of an
improvement: patient, spouse and/or other family members of the patient. The impact the Hearing Aid Solution has
or might have for all involved when it comes to health-able features (such as activity monitoring, fall detection etc.).
Participants learn how important it is that audiology specialists put their focus rather on the improvement of ones
life quality rather than on amplifying technics, and, what their responsible role is when it comes to advise a patient
of the individual best and most optimal Hearing Aid Solution.
Research methods involved studying specific literature and the own experience of Oliver F. von Borstel since 2006
while personal coaching ca. 500 audiologists/HIS (hearing aid specialists) on the job in Europe.
Biography
Oliver F. von Borstel lives in Netherlands. He is born in 1956 and he is a CEO of different high-tech companies in Europe until 2005. Since 2006 the owner of
Masters of Business Development BV, Amsterdam/Schiphol Airport. Specialized in helping audiologists/HIS improving their business. And His company has
subsidiaries/affiliates in Switzerland, USA and Australia
oliver.vonborstel@mastersofbusinessdevel
Oliver F. von Borstel, Otolaryngol (Sunnyvale) 2019, Volume 09