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The placebo/nocebo effect can be defined as a positive/negative treatment response to a substance or procedure known
to be without any therapeutic effect. Although placebo/nocebo effect has been widely used in scientific research of pain
and other domains, most attention has been focused on its short-term effect. Prolongment of an analgesic placebo effect and
eradication of a hyperalgesic nocebo effect are crucial to achieve high clinical efficacy. Here, we developed a non-invasive
behavioral technique to manipulate the long-lasting effect of initiated placebo/nocebo effect in pain perception. Subjects first
learned the association between cues and high/low pain stimulation. Then an identical pain was always coupled with cues,
presented either supraliminally or subliminally, in the test session. After that, subjects underwent the extinction stage, in
which they received warm stimulations coupled with these cues. Another test session was administrated to test the effect of
extinction. We found that significant placebo/nocebo effects after conditioning in both the supraliminal condition and the
subliminal condition, although effects in the subliminal condition was significantly smaller than those in the supraliminal
condition. Importantly, extinction manipulation erased conscious placebo effect but did not influence conscious nocebo effect
and subliminal placebo/nocebo effects. Our study suggests that unconscious placebo/nocebo effects are difficult to override
and unlike conscious placebo effect, conscious nocebo effect is more resilient to extinction.
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