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The understanding of the expectative and the nature of the motivation process for high tech professionals are fundamental
to stimulate their performance and to boost creativity and innovation. However, the question that is in vogue: what is the
dynamics of this motivation process? Therefore, we discuss some motivational theories in the context of work organizations,
including, the high tech companies. In attempt to adapt these theories to reality of these professionals, that work in organizations
is extremely competitive and dynamics. It is essential in developing new measurement methods of satisfaction and motivation
of workers in order to emphasize the creative effort this kind of professional. Therefore, it is necessary to redefine performance
measurement systems, organizational climate surveys, incentive systems, through the study of the motivational factors. We
used quantitative approach in our methodological design through the Stated Preference Method, customizing this kind
of survey, data analysis process and enables investment in enterprise areas that actually need optimization. We verified in
the analysis of the overall sample and in trends of segmentations the physiological needs as good wages and good physical
working conditions, stand out with a marked importance, and however are close to self-actualization needs as: freedom with
responsibility and work as a source of fulfillment. This may indicate that despite the work environment and salary are hygiene
factors there are employees concerned about their self-realization (motivating factor). That is, first a lack represented by the
base of the pyramid of needs, followed by recovery of a need the top of the hierarchy, self-realization. Them, employees care
about the work itself, with your personal and professional fulfillment, have maturity, however are being underpaid.