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Feedâ?¦off or sustainability: Thoughts technical and organizational innovations for effective implementation of sustainability measures in the feed sector
Objective of the Presentation: The presentation aims at informing feed producers about recent advancements and opportunities in
the field of feed sustainability certification systems.
Take-home points:
â?˘ Current sustainability certification systems reached the maturity stage for feed certification.
â?˘ Cross checking of audit information with innovative information systems strengthen reliability of sustainability claims on
feed raw materials.
â?˘ Feed sustainability certification requires a global geographical scope and a flexible approach from both certified and certifier
side.
Due to increasing environmental pressures related to global food demand, recent scandals concerning authenticity and origin of
food items, and not lately strategic brand positioning and reputation concerns from relevant retailers and processors of the food
industry, the sourcing of sustainably produced feed items is acquiring a key role in the strategy of global food players. Although
the flourishing of several and variegate sustainability standards, procedures granting correspondence between specific features of
a product and the reality of its sustainability claims remain of uncertain validity. In order to preserve the higher added-value of
sustainably produced feed, it is presented a series of organizational and technical innovations granting better correspondence, and
traceability, of specific sustainability features of feed raw materials (soymeal, palm oil, PFAD etc.) such as avoided deforestation and
land use change, preservation of bio-diverse areas and reduction of green house gas emissions. An on-line platform enables actors
along the feed supply chain to monitor and manage incoming raw materials/outgoing goods, tracing back the origin of a delivery
with specific sustainability features (e.g. amount of GHG emissions per ton) until the farm level. Once located the origin of the raw
material a second on-line system allows proofing through processed spectroscopic data and an ad-hoc indicator the validity of the
claim. The information is provided under the form of a map displaying several colours according to the type of sustainability features
under examination. Both on-line platforms have a global geographical scope and are able to provide feed producers, through a third
party sustainability certificate, with evidences for their contractors when it comes to validity of their sustainability claims. Reliable
information on sustainability improvements reflects on trust among actors of the meat production chain, triggering the expansion in
new markets and the reinforcing of reputational capital for feed producers.
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