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conferenceseries.com
Volume 4 Endocrinology & Diabetes Research
October 01-02, 2018 Osaka, Japan
12th International Conference on
Endocrinology, Diabetes and Metabolism
Endocrinology Summit 2018
October 01-02, 2018
Philip James, Endocrinol Diabetes Res 2018, Volume 4
DOI: 10.4172/2470-7570-C3-014
What every doctor needs to know about personal branding: 2019 and beyond
Philip James
W. P. Carey School of Business -Arizona State University, USA
In this case, branding isn’t necessarily about logos and taglines. Simply put, a physician’s brand is essentially equal to his or
her reputation. What patients think about you, how well-known you are in your community, your online presence–that is
your brand. More and more patients are turning to online sources to find a physician. They may look at your website, but they
are also likely consulting online reviews and listings as well. Branding is more important than ever if you want to attract the
attention of these patients, whether you are just starting out or are already an established physician. During this session, the
following topics will be covered : Five steps to brand building, How to use digital tools and social platforms, The danger of
doing nothing, Case Study: Dr. Netterville
Biography
Philip James is a marketing and communications consultant to the medical and architecture industries. Philip is an expert at building narratives and personal
brands. His clients include hospitals, physicians, and industry associations. He has worked at ENDO, and the World Congress on Thyroid Cancer.