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Volume 9 Journal of Community Medicine & Health Education Public Health Congress 2019
May 15-16, 2019
May 15-16, 2019 Singapore
7th World Congress on
Public Health, Nutrition & Epidemiology
Elaine Wong Yee-Sing et al., J Community Med Health Educ 2019, Volume 9
DOI: 10.4172/2161-0711-C3-059
Customized wellness solutions using health technological platforms: An exploratory research
protocol
Elaine Wong Yee-Sing and Liaw Wee Tong
Red Element Health International, Singapore
Rapid transformations in demographic and socioeconomic shifts are leading to a growing global demand for health and
beauty products and services that demands holistic concepts of well-being. In addition, technological breakthroughs such
as internet of things make it convenient and offer innovative solutions for well-being and engage consumers to track their own
health conditions and fitness goals. This new health economy encompasses three key concepts: Well-being, well-conditioned
and well-shaped; which are shaped by wellness segments and goals that influence purchasing decisions of consumers. The
research protocol aims to examine the feasibility, challenges and capabilities in provision for each customer with an ecosystem
or platform that organizes data and insights to create an individual health and fitness, nutrition and beauty profile. Convenience
sampling of 100 consumers residing in private housing within five major districts in Singapore will be selected to participate
in the study. Statistical package for social science 25 will be used to conduct descriptive statistics for quantitative data while
qualitative data results using focus interviews, will be translated and transcribed to identify improvements in provision of these
services. Rising income in emerging global markets is fueling the demand for these general wellbeing products and services.
Combined with technological advances, it is imperative to understand how these highly personalized services with integrated
technology can be designed better to support consumer preferences, provide greater flexibility and high-quality service and
generate better health awareness among consumers.
Biography
Elaine Wong Yee-Sing first started working at the Health Promotion Centre in Curtin University as a Health Promotion Assistant and is currently the Executive
Director of Red Element Health International (REHI). She is an active Member of Singapore Nutrition & Dietetics Association, Curtin University of Technology
Singapore Alumni Member.