eating-disorders-2016_posters-accepted-abstracts

2 / 13

Notes:
Page 42
Eating Disorders 2016
September 12-13, 2016
Volume 6, Issue 7(Suppl) J Obes Weight Loss Ther 2016
ISSN: 2165-7904 JOWT, an open access journal
conferenceseries .com
September 12-13, 2016 Philadelphia, USA
World Congress on
Eating Disorders, Nutrition & Mental Health
Pressure of conformity and its effect on cognitive dissonance
April Berry
Alabama A&M University, USA
In this experiment, the theories of conformity and cognitive dissonance were measured. This experiment examined how the
pressure of conformity affects cognitive dissonance within a group context. The researcher hypothesized that conformity
would occur within a group as decisions are made and feelings of cognitive dissonance would occur once decisions have been
influenced by the pressure of the group. This study was a staged experiment including a total of ten undergraduate and graduate
students. There were seven confederates and three true participants. The participants were given ten moral dilemmas; in which
they were to give a “permissible or impermissible” answer. After the answers were recorded, the participants were then given
the cognitive dissonance questionnaire to measure their feelings of regret. The results were significant and concluded that
conformity does exist in a social group context and that group members do exhibit cognitive dissonance after the decision
making process has concluded.
Biography
April Berry has completed her Bachelor’s degree from Fisk University and is currently pursuing Master’s degree from Alabama A&M University, USA. She has
completed numerous research activities that include social psychology and clinical psychology.
April Berry, J Obes Weight Loss Ther 2016, 6:7(Suppl)