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conferenceseries
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Volume 2, Issue 2 (Suppl)
Dent Implants Dentures, an open access journal
ISSN: 2572-4835
Dental Medicine 2017
October 16-18, 2017
October 16-18, 2017 New York, USA
29
th
Annual World Congress on
Dental Medicine & Dentistry
Using social media to challenge the perception of dentistry
Megan Fairhall
#LiveToSmile, UK
I
n 2014, I recognized that social media was transforming other industries and dentistry was slow to adapt. Synonymously, social
media was creating a cultural change in consumer behaviors in one particular market, the millennials. Millennials are a generation
who document their lives online. Consequently, the pressure of having your perfect smile has never been greater. On paper this
creates an ideal business landscape for the dental industry, but shockingly the associations with dentists and hygienists were negative
and focused around pain, high cost and inconvenience. Few associated their perfect smile with their local dentist or hygienist.
Instead, quick fix toothpastes and gimmicky products promoted online by influencers, resonated highly. I wanted to change that,
so I developed my own personal brand. #LiveToSmile launched in 2015 as a dental lifestyle brand, focusing on the importance of
living to smile. By creating a relatable online presence, advocating an aspirational lifestyle from a confident female finding her way
in business, I aimed to educate and influence millennials. Through showing my personality, values and dental knowledge via social
media, I started to build trust and breakdown the negative cliches of dentistry. I gained hundreds of new patients who were willing to
pay a premium to take care of their smile. In 2016 I proudly launched #LiveToSmile into a third practice on the famous Harley Street,
London. In 2017 I became a key opinion leader for the global brand Philips. All of which has been as a result of my social media
campaigns and goal of challenging the perception of dentistry.
megan@livetosmile.comDent Implants Dentures 2017, 2:2 (Suppl)
DOI: 10.4172/2572-4835-C1-003