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Volume 9 Journal of Earth Science & Climatic Change Climate Change Conference 2018
October 15-16, 2018
Page 21
conferenceseries.com
October 15-16, 2018 Dubai, UAE
7th International Conference on
Climate Change and Medical Entomology
Notes:
Incorporating environmental sustainability targets into the organizational competitive business
model of the 21st century
Ever since the introduction of business environmental scanning frameworks in the late 1970s and early 1980s, business
leader’s entrained thinking was sculpted by their ability to apply a scanning framework based on analytical thinking,
primarily. These frameworks were largely based on the basis of breaking things into smaller manageable bits. An example
that comes to mind is that of the PESTLE framework. This framework taught strategists and scenario planners to view the
business environment through the filters of politics, economy, social trends, technology, legislation and environment (green),
as silo components of the larger business environment. This method consisted largely of listing the features of each component
without considering the interdependence, interconnectedness and interrelatedness between these components, an oversight
that largely led to an incomplete representation of the complete and whole business environment. Fast forward to 2018 and we
are confronted with environmental challenges of mammoth proportion, largely due the pursuit of business competitiveness
at the cost of the environment. To address the global environmental sustainability challenges facing humanity today, business
leaders need to fundamentally change the way they view, scan and analyze the environment. For this to happen, we need to
fundamentally change our thought paradigm about the environment within which we operate and conduct business. This paper
aims to introduce such a reframed framework through which businesses can scan the environment systemically, as opposed to
merely analytically, leading to a more complete representation of the environment and enabling competitive sustainability and
environmental sustainability to co-exist.
Biography
Steyn Heckroodt has completed his PhD from University of Stellenbosch Business School, South Africa. He is currently the Dean of Academic Affairs at Jumeira
University in Dubai and practicing Harvard Business School Publishing Moderator in the Mena region. He has many publications and has attended many
conferences. He contributed largely to the breakthrough in providing businesses with an enhanced scanning framework with a systems thinking approach, enabling
businesses to maintain their competitiveness amidst the larger environmental challenges presented in the 21st century.
Steyn Heckroodt
University of Modern Sciences, UAE
Steyn Heckroodt, J Earth Sci Clim Change 2018, Volume 9
DOI: 10.4172/2157-7617-C4-047