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Volume 6
Advances in Crop Science and Technology
ISSN: 2329-8863
Agri World 2018
March 05-07, 2018
Page 36
Notes:
conference
series
.com
11
th
World Congress on
March 05-07, 2018 | Paris, France
Plant Biotechnology and Agriculture
Jaime Malaga, Adv Crop Sci Tech 2018, Volume 6
DOI: 10.4172/2329-8863-C1-004
Horticultural exports from developing to developed countries: Case of Latin American competition
for the US market
S
trong increase on per capita consumption of fresh fruits and vegetables in developed countries offers a high value market
opportunity for labor intense, small farm size agriculture of developing countries. Improvements on transportation
technologies and proliferation of free trade agreements have made possible, a surge on exports of horticultural products with
important effects on rural income and employment for some exporting countries. International organizations have emphasized
the effects of these trends on agricultural development of some lower income nations. However, a strong competition for
high value horticultural markets may be causing huge disparities in terms of relative success by exporting countries. Our
research uses a combination of market share analysis and statistical trends to evaluate the relative performance of several
Latin American countries in their efforts to penetrate and compete in the high value, large volume US market for fruits and
vegetables in the last sixteen years. Results show great diversity of performances by country and product with losing and
gaining trends. Bananas, fruit juices and frozen vegetables present diminishing market shares while imports of avocados,
mangoes, grapes, asparagus and broccoli expanded constantly. On the other hand, Peru, Mexico, Chile, Guatemala and Costa
Rica show double digit growth export rates while countries like Ecuador, Colombia, Honduras and most of the Caribbean
Islands present a relative poorer performance. The paper attempts to establish a relationship of relative export success with
factors like existence of trade agreements, phytosanitary protocols, export infrastructure, government programs and business
environment. We think that important lessons can be learned from this analysis for developing countries trying to benefit of
the high value horticultural markets of developed countries.
Biography
Jaime Malaga is a Professor of Agricultural and Applied Economics at Texas Tech University, has 20 years of experience analyzing effects of international trade and agri-
cultural development. He teaches agricultural trade and agribusiness marketing in graduate classes and has provided professional consulting services to several agencies
including the World Bank, the Inter-American Development Bank, The Agency for International Development and the US Department of Agriculture.
jaime.malaga@ttu.eduJaime Malaga
Texas Tech University, USA