Abstract

This study explores students' attitudes, behaviours, and perceptions regarding prevailing fashion trends and calorie counting. Using a mixed-methods approach, data were collected from a diverse sample of students through surveys, interviews, and focus group discussions. The findings reveal a complex interplay between fashion trends, body image ideals, and dietary behaviours among students. While many participants reported engaging in calorie counting as a means of controlling weight and adhering to societal beauty standards, others expressed skepticism and resistance towards such practices. Furthermore, the study highlights the influence of social media, peer pressure, and cultural norms on students' perceptions of body image and dietary habits. These insights contribute to a deeper understanding of the multifaceted factors shaping students' attitudes towards prevailing fashion trends and calorie counting, with implications for health promotion interventions and education programs targeting body image issues and disordered eating behaviours among youth.