Abstract

Improved sanitation facilities are defined as those that hygienically separate human waste from human contact. Improved sanitation includes flush or pour-flush to piped sewer system, septic tank pit latrines, ventilated-improved pit latrines, or pit latrines with slab or composting toilets. Evidence on willingness to pay for improved sanitation facilities can be useful to planners at all levels for assessing the economic viability of projects. However, studies in the field of sanitation marketing and community’s willingness to pay for sanitation marketing products are not sufficient in the study area specifically and Ethiopia at large