Abstract

Due to past challenges in raising awareness of the issue, it appears that Thai elephant conservation is a little underrated. We conducted research on the association between perceived interactivity and increased public knowledge of problems with elephant conservation by hosting an interactive exhibition in a nearby shopping mall to educate visitors about the problem. The goal of the show was to appeal to each of the five senses. We used a variety of visual components, as well as touchable sculptures, scents from the jungle, elephant noises, and ice cream that tasted like the fruits that elephants like. The exhibition was advertised online via social media sites. According to the quantitative results, there was a moderate-to-strong correlation between perceived interaction and increased awareness, which suggests that people who thought more highly of the exhibition.