Abstract

This article examines the role of instant gratification in the context of smartphone addiction, shedding light on how the immediate rewards provided by smartphones contribute to compulsive and excessive usage patterns. Instant gratification, driven by the release of dopamine, plays a pivotal role in reinforcing smartphone addiction behaviors. The article discusses the psychological mechanisms underpinning instant gratification and its link to smartphone use. It explores how social media, notifications, and other digital features capitalize on the desire for instant rewards, ultimately contributing to addiction. Understanding the connection between instant gratification and smartphone addiction is crucial for developing effective strategies to mitigate excessive smartphone usage.