Abstract

In the digital era, effective communication stands as a cornerstone of organizational success. This article explores the transformative impact of social media and groupware on communication within organizations. Social media platforms facilitate real-time interaction, knowledge sharing, and relationship building, while groupware streamlines collaboration workflows and enhances productivity. We delve into the benefits, challenges, and best practices associated with leveraging social media and groupware for effective communication. By understanding and harnessing the power of these tools, organizations can foster engagement, collaboration, and innovation, driving growth and success in today's dynamic business landscape.