Abstract

This paper proposes a novel approach to address agro-biodiversity decline by engaging purchasers in the co-creation of pecking orders. Agro-biodiversity is crucial for food security and ecosystem resilience, yet it faces significant threats from industrialized agricultural practices. By involving purchasers, such as retailers and consumers, in establishing preferences for diverse agricultural products, this approach aims to incentivize farmers to diversify their crops and cultivation methods. Through collaborative decision-making processes, buyers can influence supply chains to prioritize agro-biodiversity conservation and promote sustainable farming practices. This abstract discusses the potential benefits of this co-creation strategy and highlights its implications for biodiversity conservation and food system resilience.