Abstract

The widespread use of face masks during the COVID-19 pandemic brought about significant changes in everyday life, particularly in how individuals present themselves in public and interact with others. Face masks, as a key public health measure, have had profound psychological effects on social identity, shaping how individuals perceive themselves and how they are perceived by others. This article explores the psychological impacts of wearing face masks in public, focusing on how it influences social identity formation, interpersonal interactions, and self-perception. The masking of facial expressions and key features such as the mouth and nose can interfere with nonverbal communication, which plays a central role in identity signaling. Additionally, the act of wearing a mask can evoke a sense of disconnection or detachment, as individuals may feel that their authentic self is hidden or less visible. This article examines the underlying psychological processes involved in these changes, considering how cultural, social, and individual factors contribute to the experience of mask-wearing. The article concludes by offering insights into the potential long-term effects on social identity and the broader implications for mental health and social integration.