Abstract

In the digital age, privacy concerns have intensified as vast amounts of personal data are collected, processed, and shared. This article examines the legal challenges associated with privacy in the information era, including issues related to data collection and surveillance, data breaches, consent mechanisms, cross-border data transfers, and emerging technologies such as artificial intelligence and the Internet of Things. It also explores potential solutions to these challenges, such as the implementation of comprehensive data protection laws, strengthening cybersecurity measures, simplifying consent processes, harmonizing international privacy regulations, and developing adaptive regulations for new technologies. By addressing these issues, we can enhance privacy protection and ensure individuals maintain control over their personal information.