Abstract

In recent years, consumers have become increasingly concerned about the origins, safety, and sustainability of the seafood they purchase. This shift has driven demand for greater transparency across seafood supply chains, prompting the industry to adopt advanced traceability systems. This paper explores the growing role of traceability as a critical tool for meeting consumer expectations, combating illegal, unreported, and unregulated (IUU) fishing, and ensuring sustainable practices from ocean to plate. Key traceability technologies, including blockchain, QR codes, and real-time data collection, are examined for their potential to enhance accountability and trust across the supply chain. By providing accurate, easily accessible information on sourcing, production methods, and environmental impact, traceability systems empower consumers to make informed purchasing decisions, ultimately fostering a market for sustainable seafood. Challenges such as technological integration, cost considerations, and regulatory alignment are also discussed. The findings underscore the importance of traceability not only as a response to consumer-driven demand but also as a pathway to more sustainable and resilient seafood industries.