Abstract

Medical care Education is influencing consumer behaviour more and more, initially as a component of the cultural environment and then as a result of the ongoing approach to consumer information and learning. In the past few years, the level of education of the populace has significantly increased across practically all consumer groups in all European nations, including Romania. Consumers demand for services offered by firms that are trustworthy, focused on the market, and customer-friendly now more than ever. Additionally, the consumer is now seen from a fresh angle, as a hybrid of the conventional patient and the modern consumer, with considerably more knowledge about the healthcare system, an open mind to new ideas, and a proactive involvement in determining the diagnosis, treatment, and advancement of health. In these essay seeks to demonstrate the relationship between culture and education and health care consumer behaviour, as well as how that relationship affects health care organisations' marketing plans.