Abstract

This study explores the relationship between social media use and its effects on self-identity and mental health among adolescents, referred to as “Digital Natives.” With the rapid integration of social media into daily life, young people navigate complex online environments that shape their perceptions of self-worth and identity. Through a mixed-methods approach, including surveys and interviews, we examine how social media platforms influence adolescents’ self-esteem, body image, and social relationships. Findings suggest a dual impact: while social media offers opportunities for self-expression and connection, it also poses risks such as cyberbullying and comparison culture, which can exacerbate mental health issues. The study highlights the need for targeted interventions and media literacy programs to help adolescents navigate their digital landscapes effectively.