Abstract

Consumer demand for antibiotic-free (ABF) meat has been increasing due to growing awareness of antibiotic resistance, food safety concerns, and preferences for natural and organic products. This shift in consumer behavior has influenced market trends, leading to an expansion of ABF meat products and changes in production practices within the livestock industry. Retailers and food service providers have responded by incorporating ABF meat into their supply chains, while policymakers explore regulatory frameworks to support sustainable antibiotic use in agriculture. This paper examines the drivers of consumer demand for ABF meat, market responses, and policy considerations, highlighting the challenges and opportunities in meeting this demand while ensuring animal health and food affordability.