Abstract

Climate change denial poses a significant barrier to global efforts aimed at mitigating environmental degradation and fostering sustainable practices. This paper explores the underlying factors that contribute to the persistence of climate change misinformation. We analyze the psychological, cultural, and political roots of denial, emphasizing the role of cognitive biases, identity politics, and the influence of interest groups. The research reveals how misinformation is perpetuated through social media, traditional media, and educational systems, creating a complex web that undermines public understanding of climate science. By examining case studies and historical contexts, this paper highlights the strategies used by climate change deniers to manipulate public perception. Ultimately, we propose actionable recommendations for policymakers, educators, and communicators to combat misinformation and foster a more informed public discourse on climate change. Understanding the roots of climate change denial is crucial for developing effective communication strategies and promoting a collective response to one of the most pressing challenges of our time.