Abstract

This research examines the effects of altering the physical environment on individuals' drinking and food choices. The study was conducted in a controlled laboratory setting using a randomized controlled trial design. Participants (N=120) were randomly assigned to one of three conditions: control, where the environment remained unchanged, an intervention group that received minor modifications in the form of altered lighting and background music, and a third group where the environment was drastically altered, including changes in furniture layout, color schemes, and atmospheric elements. Results indicated that participants in the drastically altered environment group reported significantly different drinking and food choices compared to the control and minor alteration groups. Specifically, the drastically altered environment led to a decrease in the consumption of alcoholic beverages and high-calorie, highfat food items. Moreover, participants in this group reported higher satisfaction levels with the environment and their choices. These findings suggest that the physical environment plays a significant role in shaping individuals' drinking and food choices. Further research is needed to understand the mechanisms underlying these effects and to explore potential applications in real-world settings.