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Oil & Gas Research
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Fang Zhang

School of Management and Economics, Beijing Institute of Technology, China
Publications

Game Theoretical Analysis of Incumbent Platform Investment and Supplier Entry Strategies in an e-Supply Chain

In the realm of e-commerce, strategic decisions made by incumbent platforms and prospective suppliers play a pivotal role in shaping the competitive landscape of the e-supply chain. This article conducts a game theoretical analysis to explore the nuanced interactions between established platforms and new entrants in the e-commerce ecosystem. By scr... Read More»

Fang Zhang

: Oil Gas Res 10: 346

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